Marc Johnson

Marc Johnson
Kansas City

Kansas City, KS

8801 Renner Blvd.
Suite 100
Lenexa, KS 66219


Industry Areas

Service Areas

Marc Johnson, Principal, Pinion, LLC

Marc Johnson, Principal, KCoe Isom, LLP

Marc Johnson proactively counsels business owners on financial and tax matters in order to position them well for growth and business succession. He works primarily with equipment dealerships throughout the United States, and has for over 20 years.

Working with dealers’ teams through decades of dramatic change, he enjoys helping as they grow in size, complexity, and value. He delivers operational and strategic planning that encompasses tax, estate, and succession considerations, as well as counseling through and merger and acquisition opportunities and transactions. Some recent results include:

  • Sparing $8.5 million in liquidation costs while facilitating a merger between two equipment dealerships using sophisticated entity structuring.
  • Identifying strategies for an equipment dealer to sell excess inventory on the lot, reducing debt and creating a stronger financial position.
  • Negotiating with equipment manufacturer on behalf of an implement dealer to obtain a higher tier volume discounts, leading to 15-20% increase in performance payout.
  • Analyzing equipment dealer inventory and past sales in combination with modeling and projecting to identify ways to maintain return on investment and cash flow during an industry downturn.

Approaching his work from an entrepreneurial standpoint, Marc Johnson sees the big picture and facilitates businesses growth for equipment dealerships nationwide. He’s often told he is a trusted team member attending board meetings and providing forward-thinking advice to successfully address equipment dealership challenges, reporting needs, and goals.


B.S., business administration and accounting, University of Kansas


Licensed CPA in Kansas and Missouri

Public Speaking

JDUGG - strategic succession and estate planning
Guest Lecturer at the University of Kansas in accounting and career planning classes
Presenter at Annual Kansas Tax Update for the Kansas Society of CPAs

Professional Associations

Agricultural Business Council of Kansas City
Equipment Dealership Associations: National (NAEDA)
Iowa-Nebraska Equipment Dealership Association (IA-NE EDA)
Southern Equipment Dealership Association (SEDA)
Far West Equipment Dealership Association (FWEDA)
Kansas Society of Certified Public Accountants
Missouri Society of Certified Public Accountants
American Institute of Certified Public Accountants

Civic Associations

Lenexa Chamber of Commerce
Greater Kansas City Chamber of Commerce
Kids International Ministries
Midland Care Connection and Hospice
Topeka Chamber of Commerce

Personal Interests

High School basketball scorekeeping and football "chain-gang", golfing, visiting as many baseball stadiums throughout the U.S. as possible
Smoking ribs, brisket, and vegetables on the barbeque

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