As a Pinion client strategist, Becca Simmonds is dedicated to helping companies in the food and beverage industry thrive. She leverages her experience with high-growth brands and large CPGs to build strategic road maps and help businesses deliver on their mission.
Becca helps brands scale through traditional brand management activities, including:
- Annual Brand Planning
- Innovation and Go-to-Market Strategy
- Retail Growth Acceleration
- Sustainability Strategy and Waste Stream Optimization
While Becca serves the entire Food & Beverage marketspace, she has direct experience in eggs, beef, dairy and controlled environmental agriculture (CEA). A self-proclaimed “Climate Foodie”, she brings a realist perspective to the thorny, emerging social and environmental issues the agricultural industry faces today.
Becca grew up on a farm in Southwest Kansas and tries to weave her rural roots into every project she tackles. She works to build relationships with the professionals she serves by diving into the nuances of their industries and proactively bringing solutions to solve their business challenges.